Here’s the text of a press release that I’ve just issued.

Officially launching today, NewTricks.net.au is a new website specifically targeted at an area that is currently not very well served by the mainstream media outlets. The new site is intended to be a repository for technology, lifestyle and assistive technology products that will be used by those people who are 50 years of age or more, but who may be struggling with technology, or perhaps who may be unaware of what is available within the market.

Where most technology websites specifically address the younger generations – people who have grown up with technology – there are those who are a little older and who may not be quite as comfortable with all of the new devices that are being thrust upon them.

This age group has been identified as including those for whom technology may be anything from an unexplored minefield through to a valid and relevant lifestyle choice, and this would typically include many people who may have a need – or perhaps just a desire – to use the vast array of technology available today, but who are having trouble understanding it all, or dealing with the concepts.

And many of these people will now be leading lives of greater freedom: their kids will now be grown up and have moved out, and they may have a greater proportion of their disposable incomes available for discretionary purchases. This leads to potentially more lifestyle purchases being made.

The goal is to try to demystify technology, and to present and explain to them technology that will be more relevant to their needs and lifestyle.

With those target demographics in mind, NewTricks.net.au is now online and ready to provide a service to Australia and the world.